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Do you like Facebook’s new “like” button?

Facebook Like Old

Facebook changes the look of the ubiquitous “like” and “share” buttons introduced in 2010. Gone is that the familiar “thumbs up” button which has been replaced by a solid-blue button with a small Facebook logo.

The “share” button has also received a touch-up but less dramatic than the “like”

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Posted in Social Media
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Turning social media likes into love (and ROI!)

With all the love-related craziness of Valentine’s Day behind us, how do you turn your social media likes into love – or in marketing terms return on investment (ROI)?

Before answering that question, it might be worthwhile quickly recapping what a “Like” does. On Facebook (other social sites work in a similar way),

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Posted in Social Media
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