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Facebook Introduces Ad Objectives

Finally – Facebook Introduces Ad Objectives. An excerpt from our Facebook page

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Posted in Social Media
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Integrating your marketing plans

A few weeks ago, I wrote a post about how to elevate your social media presence by integrating your marketing plans and aligning online and offline marketing efforts. By unifying and reinforcing your marketing message online and offline, you are creating more consumer touch points that can be leveraged in future marketing efforts.

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Posted in Marketing
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Other Social Media Channels (flowchart)

To summarize the previous post on choice of social media channels (as well as the amount of channels) is a function of four variables:

  • time: do you have time to do it well?
  • know-how: do you know how to do it or are you willing to learn?

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Posted in Social Media
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Beyond Facebook, Twitter, and G+: Other Social Media Channels

Many of us, when we start off wanting to take our businesses online are baffled by the myriad of social media channels. With limited time and energy to investigate them, we end up playing it safe and going with Facebook because it is the one we know (we already have a personal profile),

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Posted in Social Media
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Turning social media likes into love (and ROI!)

With all the love-related craziness of Valentine’s Day behind us, how do you turn your social media likes into love – or in marketing terms return on investment (ROI)?

Before answering that question, it might be worthwhile quickly recapping what a “Like” does. On Facebook (other social sites work in a similar way),

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Posted in Social Media
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Elevate your social media presence

Let me share a little secret. It’s not revolutionary. But it’s powerful. And it will elevate your social media presence and give you a better return on investment (ROI).

First let’s agree on one important basic principle: social media is just a tool in your marketing toolbox.

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Posted in Social Media
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Going digital – what not to do!

You’ve decided you are going digital! You have figured out which social media channels will best work to support your marketing strategy. Now comes the hard part: what will you say on each channel?

Hint: refer back to your digital marketing strategy to see what content to promote in order further the goals you set or book your free consultation to discuss this.

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Posted in Strategy
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Which social media channel is right for me?

Ok assuming you’ve given some thought to your marketing strategy and set some key objectives you hope to achieve by going digital, the next question to pop-up is “which social media channel should you use”? There are so many choices! The well-know ones of course such as Facebook and Twitter,

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Posted in Social Media
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Strategy Matters – developing a clear (digital) marketing strategy

In my previous post, I said that the first thing you must do when thinking about creating an effective social media presence is to figure out what your digital marketing strategy is. And to do that you need to take a step back and put together a marketing strategy.

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Posted in Strategy
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Going from a marketing plan to a digital marketing strategy

So by the looks of the website, you would be forgiven for thinking that this is another social media agency – and frankly who needs more of those to add to the existing confusion. I prefer to think of DigitalBuzz as a marketing strategy firm, a digital marketing strategy firm to be exact.

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Posted in Strategy
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