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Use LinkedIn to find a job you love

Could 2014 be the year you find a new job you love? It might be if you use LinkedIn to find a job you love! Here are 4 effective tips to power your job search:

1 – Complete your LinkedIn profile
This sounds basic,

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Posted in Social Media
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Top 5 Posts of 2013

As 2013 draws to a close, I wanted to take a moment and share my top 5 most read and shared posts. These posts continue to drive traffic to my website and have repeatedly been shared, and even translated across the web.

Without further ado,

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Posted in General
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Leveraging Social Media in Times of Crisis

I have long believed in the power of social media to promote businesses. However, I wasn’t fully aware of the importance of social media in times of crisis until yesterday when a snow blizzard hit the city I live in. My sister was supposed to fly out but wasn’t able to get to the airport due to the heavy snow fall.

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Posted in Social Media
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Facebook Introduces Ad Objectives

Finally – Facebook Introduces Ad Objectives. An excerpt from our Facebook page

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Posted in Social Media
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#Confused – Understanding Hashtags on Social Networks

Facebook was the last of the major social networks to introduce the hashtag earlier this month. This has been greeted by mixed emotions ranging from excitement by those who use it on other social networks, to confusion at this strange symbol suddenly appearing in status updates, to indifference. Check out the informal poll run on our Facebook page which captured these sentiments.

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Posted in Social Media
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Integrating your marketing plans

A few weeks ago, I wrote a post about how to elevate your social media presence by integrating your marketing plans and aligning online and offline marketing efforts. By unifying and reinforcing your marketing message online and offline, you are creating more consumer touch points that can be leveraged in future marketing efforts.

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Posted in Marketing
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7 Lesser known social media sites

When it comes to social media sites there are so many options. Everyone knows the big ones: Facebook, Twitter, G+, LinkedIn, YouTube, … so I thought it would be interesting to share some lesser known social media sites that are gaining momentum and that offer a new social twist. In some cases,

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Posted in Social Media
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Is Google Plus a plus for your business?

Google Plus (or in nerdspeak G+) has been quickly gaining in popularity in terms of numbers of users. According to some recent reports it just overtook Twitter as the number two most used social network after Facebook thanks to its clever (and discrete) integration with the Google ecosystem.

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Posted in Social Media
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Matching your message to your social media channels

In my previous post, I discussed the importance of matching your message to your social media channels based on two elements:

  • what that channel is about / how it operates
  • what your potential customers do there

To further illustrate that point,

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Posted in Social Media
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The social media big 3!

When I set out to write this post I knew I wanted to write about the social media big 3: Facebook, Twitter, and LinkedIn. (I know there are many other sites, some growing very rapidly like Google+ which has overtaken LinkedIn in terms of users and YouTube the 2nd largest search engine and I will write a separate post to discuss those.) Originally,

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Posted in Social Media
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