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Leveraging Social Media in Times of Crisis

I have long believed in the power of social media to promote businesses. However, I wasn’t fully aware of the importance of social media in times of crisis until yesterday when a snow blizzard hit the city I live in. My sister was supposed to fly out but wasn’t able to get to the airport due to the heavy snow fall.

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Posted in Social Media
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Facebook Introduces Ad Objectives

Finally – Facebook Introduces Ad Objectives. An excerpt from our Facebook page

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Posted in Social Media
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Integrating your marketing plans

A few weeks ago, I wrote a post about how to elevate your social media presence by integrating your marketing plans and aligning online and offline marketing efforts. By unifying and reinforcing your marketing message online and offline, you are creating more consumer touch points that can be leveraged in future marketing efforts.

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Posted in Marketing
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Other Social Media Channels (flowchart)

To summarize the previous post on choice of social media channels (as well as the amount of channels) is a function of four variables:

  • time: do you have time to do it well?
  • know-how: do you know how to do it or are you willing to learn?

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Posted in Social Media
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Beyond Facebook, Twitter, and G+: Other Social Media Channels

Many of us, when we start off wanting to take our businesses online are baffled by the myriad of social media channels. With limited time and energy to investigate them, we end up playing it safe and going with Facebook because it is the one we know (we already have a personal profile),

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Posted in Social Media
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Content: 5 types of social media strategies

In my previous posts on turning likes into love and why use social media, I made the point that social media was really first and foremost a (powerful) communication tool. The success you can expect from using social media for your company will depend on how well you understand and leverage this tool.

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Posted in Social Media
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Going digital – what not to do!

You’ve decided you are going digital! You have figured out which social media channels will best work to support your marketing strategy. Now comes the hard part: what will you say on each channel?

Hint: refer back to your digital marketing strategy to see what content to promote in order further the goals you set or book your free consultation to discuss this.

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Posted in Strategy
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Strategy Matters – developing a clear (digital) marketing strategy

In my previous post, I said that the first thing you must do when thinking about creating an effective social media presence is to figure out what your digital marketing strategy is. And to do that you need to take a step back and put together a marketing strategy.

This video by Roger Martin,

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Posted in Strategy
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Going from a marketing plan to a digital marketing strategy

So by the looks of the website, you would be forgiven for thinking that this is another social media agency – and frankly who needs more of those to add to the existing confusion. I prefer to think of DigitalBuzz as a marketing strategy firm, a digital marketing strategy firm to be exact.

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Posted in Strategy
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Productivity - DigitalBuzz.me DigitalBuzz.me - 7 Lesser known social media sites DigitalBuzz.me - Use LinkedIN to find a job you love DigitalBuzz.me - Recycle Content DigitalBuzz.me - Understanding Hashtags DigitalBuzz.me - Leveraging Social Media in Times of Crisis DigitalBuzz.me - Facebook Privacy

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